Billboard Lawsuits Gone Wild?

According to the Mad River Union, the Humboldt chapter of the American Civil Liberties Union has filed a lawsuit against Arcata activist David Meserve for the signs he's placed on the 101 corridor calling for the removal of the advertising billboards. The ACLU claims his trying to remove the billboards violates CBS/Outdoors' right to free speech.

They're also suing CBS/Outdoor, owner of the advertising signs for taking down signs Meserve put up, claiming that violates Meserve's right to free speech. Then the ACLU put their own signs up suggesting leaving both party's billboards up. No, they won't be suing themselves

It almost seems as a spoof to make a point- the being absurd to demonstrate absurdity thing. Then again, I think they make a point, although how much of a point they're trying to make I'm not sure. Maybe just a way to get some publicity?

As far as the advertising signs in question, they don't bother me. People have a right to advertise and the view from 101 between Arcata and Eureka looking out towards the bay isn't exactly what I'd call "stunning".